I started to see it yesterday, tried to breath deep, then woke up and saw this article from Mashable.
I have people I consider very dear friends who work at Facebook. I once worked at Facebook. I respect and know many of the leaders there and believe I know what their intent is. I trust it. These are good people.
But much as I called out the foray into isolating human reactions to seven overly positive and goofy symbols, I cannot ignore this new feature allowing anyone on Facebook to overlay their photo with a light saber from Star Wars. It’s great, it’s cute. It’s nerdy.
And it’s very familiar.
It’s a lot like the Pride flag overlay before marriage equality passed, a lot like the India overlay during Diwali, a lot like the French flag overlay after the terror attack there. Facebook got a lot of what is called EARNED MEDIA and it was well deserved. Standing up for social causes is important.
Now that the API to do this is being monetized, I wonder — what social causes can apply for the profile overlay? Is a portion of the revenue from commercial sales of this ad unit begin given back to the very causes that helped test the system in the first place?
What are you doing,
to change things?
I hope one of those things DOES NOT include changing your Facebook profile photo with an overlay.