I started to see it yesterday, tried to breath deep, then woke up and saw this article from Mashable.

I have people I consider very dear friends who work at Facebook.  I once worked at Facebook.  I respect and know many of the leaders there and believe I know what their intent is.  I trust it.  These are good people.

But much as I called out the foray into isolating human reactions to seven overly positive and goofy symbols, I cannot ignore this new feature allowing anyone on Facebook to overlay their photo with a light saber from Star Wars.  It’s great, it’s cute.  It’s nerdy.

And it’s very familiar.

It’s a lot like the Pride flag overlay before marriage equality passed, a lot like the India overlay during Diwali, a lot like the French flag overlay after the terror attack there.   Facebook got a lot of what is called EARNED MEDIA and it was well deserved.  Standing up for social causes is important.

Now that the API to do this is being monetized, I wonder — what social causes can apply for the profile overlay?  Is a portion of the revenue from commercial sales of this ad unit begin given back to the  very causes that helped test the system in the first place?

As I have railed on since the Oregon shootings, and again after the terror attacks in France

What are you doing,

starting today,

to change things?

I hope one of those things DOES NOT include changing your Facebook profile photo with an overlay.

Posted by Jason Krech

Faith, accountability, and dismissing any notion of being flawless are benchmarks of cool people. (Opinions are my own and represent no organization, corporation, or other entity I may be affiliated with.)

One Comment

  1. […] Remember that France & Gay Pride Profile Photo […]

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